Hashtags don't come with an instruction manual, fortunately we're here to help guide you. There are some simple practices we recommend to everyone creating a hashtag:
Keep it short, sweet, and memorable — the best hashtags are short so they don't take too many characters, and can be easily read and recalled
Check existing posts — before you decide on a hashtag, make sure to check what's already being posted using that same hashtag
Be unique — avoid using common words or phrases that will produce a lot of social noise
Your event hashtag should be:
- Unique: Search Twitter for the hashtag you have in mind. If it has been used recently, you will need to rethink it. If not, have at it!
- Short: Remember, on Twitter you only have 140 characters to use. Because that’s where most of the conversation will be taking place, you need to make sure to keep your hashtag short.
- Related: Your hashtag should reflect your event. Ex: Small Business Week (#SBW2013) or a Constant Contact Holiday Planning Event (#CCHoliday).
- Memorable: You want your attendees to use this hashtag when they are talking about your event. This means that you want them to be able to remember what hashtag is associated with the event, without them having to try and find it every time they want to talk about your event.