Auditing your existing content
For each piece of content that you write, take the time to map out your specific goals. If you tie your goal and content to where in the buying cycle you expect the reader to be, you'll be able to create a call to action that compels them to the right next step.
There's a good chance that you're concerned your calls to action may not be as strong as they could be, especially for content that you've written in the past. I always recommend a call to action revamp start with a closer look at your existing content assets. Ask yourself:
- Does this content have a call to action?
- Is the call to action clear and concise?
- Is the call to action appropriate to the audience reading it?
- Where am I driving them? Is that page optimized to make the most of this opportunity?
- What's my business goal with this content, and does the call to action support it?
- Have I mapped out a broader roadmap for my content, and does this content do its job of supporting that broader journey?
Once you've gone through and improved your existing content, you can now turn your attention to the future and make a great call to action a piece of every content that you write.