The role of design
Calls to action aren't just about content. There's often a design element as well. This has to do with layouts, bolding or other font changes, links, and design elements like buttons, arrows, and highlighting. The psychology of design and calls to action is worth a piece in its own right. For now, I'll keep my advice simple: don't forget to look closely at the experience your design is creating.
- Is your call to action prominent?
- Does the design or layout draw your eye to the call to action?
- Is it apparent and easy to take the next step - easy to find the link or click on the button?
- Is your design/call to action synergy optimized for different devices? Are your buttons easily clickable on mobile devices, for example?