Ask yourself these questions before leaping onto a new platform or dismissing one your business is already established.
- Where is my business’s target audience? If your target is the average consumer, then Facebook and/or Twitter are an awesome platform for the social media efforts. On the other hand, B2B companies should check out LinkedIn.
- What platforms have the largest following for the business, right now?
- What is your end goal? For example, do you want people to follow or friend your posts?
Social media is a powerful marketing tool when you maintain the connection and don’t acquire too many shoes. It creates a powerful relationship between the business and the customer. Choose the best platform for your business and forget the hype that the business should have an account on every platform. You’ll be surprised at the response from your customers.
Twitter is a quick way to communicate to the world and to specific customers with short messages. 'Tweeting' posts publicly visible messages, allowing you to share tips, upcoming events, and promotions quickly with millions of people.
Facebook is the world's largest social media platform with more than 1 billion users! It is important you set up a Facebook page so your customers can find you and recommend you to friends.
Instagram is built around photo-sharing, and is owned by Facebook. Users can take photos and tag your location, which acts as an effective form of advertising for your business.
With foursquare, your business exists as a place on virtual map, and users compete to get points by 'checking in' to your business. You can choose to offer incentives to top players.
Yelp is one of the most important platforms to gain new customers, as many users rely on positive reviews and recommendations to try new spots. By using other social media channels to communicate with your customers, and by offering great service, your Yelp reviews will help drive new customers to you.