Social media is used by billions of people, and is a proven tool to help your business increase revenue and customer loyalty. Here's a few quick ways it helps boost your business:
1. Enhance your reputation
Social media is one of the most effective ways to show each customer that they are valuable to you. Word-of-mouth will help grow your business, and platforms like Twitter, Facebook, Instagram, Foursquare, and Yelp help you spread the word quickly.
2. Provide excellent customer service
You can quickly respond to customer feedback and keep your customers happy and loyal by using Twitter and Facebook. When a user has a concern, or even provides positive feedback, your response shows them that they are valuable to your business, leading to more positive experiences and positive reviews.
3. Generate more customers
When one of your customers shares a photo or tweet of your business, all of their friends and followers see you. Studies have shown that recommendations from friends are one of the most effective ways to drive business - and social media gets your business lots of exposure quickly. Turn your customers into your brand ambassadors.
4. Protect against competitors
Social media is an effective way to build a 'moat' around your business, keeping your customers happy and loyal. By communicating with customers often, and encouraging them to share their experience with others, you will ultimately drive more business.