A campaign is set of related banners belonging to an advertiser.

To deliver banners for an advertiser on a website, a campaign needs to be set up to contain all of the banners which are going to share certain key delivery settings, such as start date, end date, delivery capping, and so on. However, within a given campaign, iNADS Adserver still allows a great degree of control at the banner level, so that even campaigns where different banners have very different delivery requirements to meet the advertiser’s needs are easily supported.

Creating a Campaign
Editing a Campaign

Creating a Campaign

Create a new campaign whenever an advertiser wants to display a new set of related banners.

Generally, advertisers will want to run different advertising campaigns for different reasons. They may be long standing campaigns that are targeted at low cost, otherwise unused inventory; or they may be short lived, highly targeted, specific-purpose campaigns. Whatever the advertiser’s reasons, a campaign in the iNADS Adserver groups the related banners for that purpose together, and allows the banners to share a set of common properties, such as the campaign start and end dates (if they have these), how the campaign priority should be calculated to meet the delivery requirements, and certain delivery restrictions.

To create a new campaign, go to Campaigns > Create New:

Create New Campaign

Click on the Add new campaign link. This will take you to the Create New Campaign screen where you will be asked toSelect or Create Advertiser

Account Details

Click on the Create New link. This will take you to the Account Details screen where you will be asked for the Campaign Name and Campaign Type

Campaign Name: What kind of creatives are going to be added to this campaign?
Campaign Type: What kind of creatives are going to be added to this campaign?

Hub Access

Click on the Next link. This will take you to the Hub Access screen where you will be asked for the Campaign Basic Information

Basic Information: Remnant, Contract or Override Campaign

Basic Information

Remnant Campaigns

Remnant campaigns are designed to use up any remaining inventory that has not been taken by Contract or Override campaigns.

When a Remnant campaign type is selected, the Priority in relation to other campaigns fields will contain a single option:

Set the campaign weight: Set the “weight” of the Remnant campaign in relation to other Remnant campaigns. Campaigns with a higher weight will be prioritized first; so, if there are two Remnant campaigns competing for the same inventory, one with weight 1, and one with weight 2, then the campaign with weight 2 will “win” two out of three times, and take the inventory in preference to the campaign with weight 1; but one in three times, the campaign with weight 1 will win and take inventory in preference to the campaign with weight 2. That is, when there are two Remnant campaigns competing for the same inventory, one campaign with weight 1, and one with weight 2, then the campaign with weight 1 will get 1/3 of the inventory, and the campaign with weight 2 will get 2/3 of the inventory.
Alternatively, if there were two Remnant campaigns with equal weight competing for the same inventory, then they would share the inventory 50/50.

Please note that the campaign weight for a Remnant campaign is different from the campaign weight for an Override campaign (see below). Although the fields are named and appear the same, Override campaigns, by their nature, always take priority over Remnant campaigns; so, an Override campaign with weight 1 would always take precedence over a Remnant campaign with weight 2 (even though the Remnant campaign has a higher weight number, because the Override campaign type is more important than the Remnant campaign type).

Contract Campaigns

Contract campaigns are designed to try to deliver an evenly spaced, specified number of impressions, clicks or conversions per day, from the start of the campaign to the end. They are designed to allow advertisers to obtain a nice even delivery pattern over the targeted inventory, to maximise exposure over the campaign run.

When a Contract campaign type is selected, the Priority in relation to other campaigns fields will contain a single option:

Priority level: This option has one or possibly two parts; a required priority level (between 1 and 10, although this can be configured by the iNADS Adserver administrator), and, potentially, a required number of impressions, clicks or conversions to deliver per day.
- The priority level of the Contract campaign sets the priority of the campaign in relation to other Contract campaigns. Campaigns with a higher weight will be prioritized first; so, if there are two Contract campaigns competing for the same inventory, one with weight 1, and one with weight 2, then the campaign with weight 2 will “win” two out of three times, and take the inventory in preference to the campaign with weight 1; but one in three times, the campaign with weight 1 will win and take inventory in preference to the campaign with weight 2. That is, when there are two Contract campaigns competing for the same inventory, one campaign with weight 1, and one with weight 2, then the campaign with weight 1 will get 1/3 of the inventory, and the campaign with weight 2 will get 2/3 of the inventory.
- Alternatively, if there were two Contract campaigns with equal weight competing for the same inventory, then they would share the inventory 50/50.
- As Contract campaigns are designed to try to deliver an evenly spaced, specified number of impressions, clicks or conversions per day, from the start of the campaign to the end, the campaign needs to be configured for the number of impressions, click or conversion to deliver per day. In the event that the campaign has a set end date and at least one of the global impression, click or conversion targets set (see the Pricing field options below), then iNADS Adserver can calculate the evenly spaced daily number of impressions required to achieve this target. However, if no end date is set for the campaign, or if the global impression, click and conversion targets are set to unlimited, then you will need to manually specify the number of impressions, clicks or conversions per day that you would like the campaign to deliver.

Please note that because Contract campaigns have a delivery target, competition between differently weighted campaigns may not exist. For example, as stated above, the situation where a Contract campaign with weight 1 which is competing for the same inventory with a Contract campaign of weight 2, where the weight 1 campaign gets 1/3 of the inventory and the campaign with weight 2 gets 2/3 of the inventory will only exist if both campaigns actually need the inventory to achieve their delivery targets.

If, for example, the Contract campaign with weight 2 only needs 100 impressions per day for its target, while the Contract campaign with weight 1 needs 1,000,000 impressions per day, then although the campaign with weight 2 will have “priority” over the campaign with weight 1, the campaign with weight 2 will only very rarely actually be in competition for inventory with the campaign with weight 1, because the weight 2 campaign only “wants” a very small number of impressions over a day. As a result, although the weights would suggest a 1/3 vs. 2/3 split of inventory, because of the delivery targets, Contract campaigns may end up having very different ratios of available inventory than the weights would immediately suggest. In effect, the weights for Contract campaigns (unlike for Remnant and Override campaigns) only exist as a backup mechanism to resolve conflicts in desired inventory, when there is insufficient inventory available to meet their delivery targets.

You may want to consider leaving all Contract campaigns with the default weight, and simply ensuring that you do not over-commit by setting Contract campaign delivery targets that exceed the available inventory; this way, weights should not matter, as every Contract campaign will have enough inventory to meet its targets.

Override Campaigns

Override campaigns are the highest priority campaign type in iNADS Adserver and are designed to try to obtain maximum possible impact. Override campaigns will be prioritised above all other campaigns, and will use all possible available inventory (within the campaign and banner restrictions) to display as often as it possibly can, at the expense of all Contract and Remnant campaigns.

When an Override campaign type is selected, the Priority in relation to other campaigns fields will contain a single option:

Set the campaign weight: Set the “weight” of the Override campaign in relation to other Override campaigns. Campaigns with a higher weight will be prioritised first; so, if there are two Override campaigns competing for the same inventory, one with weight 1, and one with weight 2, then the campaign with weight 2 will “win” two out of three times, and take the inventory in preference to the campaign with weight 1; but one in three times, the campaign with weight 1 will win and take inventory in preference to the campaign with weight 2. That is, when there are two Override campaigns competing for the same inventory, one campaign with weight 1, and one with weight 2, then the campaign with weight 1 will get 1/3 of the inventory, and the campaign with weight 2 will get 2/3 of the inventory.
Alternatively, if there were two Override campaigns with equal weight competing for the same inventory, then they would share the inventory 50/50.

Regardless of the campaign type selected, all campaigns share the following additional information sections.

Date

The campaign Date fields are required, and define when the campaign should “run” (that is, when the banners in the campaign should start being show, and when they should stop):

Start date: Either the date on which the campaign should start to run, or, the campaign should start immediately.
End date: Either the date on which the campaign should stop running, or, the campaign should never end.

Pricing

There is one key required Pricing field, while the remainder are optional:

Pricing model: How the campaign is being charged. This can be either CPM, CPC, CPA or Tenancy. iNADS Adserver needs to know how you are charging for the campaign so that it can correctly calculate the various banner priorities to ensure correct delivery of campaigns.
Rate / Price: If you wish to enter the rate or price that is being charged for the campaign (e.g. $0.05 CPM, or £40.00 per month, etc.) then iNADS Adserver can display revenue information in reports.
Impressions: If you have selected the CPA, CPC or CPM pricing models, then you can optionally set a maximum number of impressions. Once this number of impressions for the campaign has been passed, iNADS Adserver will disable the campaign.

Priority

Priority: In relations to other campaigns (on that hub or just their own hubs the campaign is on?)

Campaign Settings

Click on the Submit Button. This will give you a Success Message and take you to the Campaign Settings page where you will be able to add creatives, update the status and make any other campaign adjustments you need to get started.

Delivery Capping (Below – Not completed during setup)
Miscellaneous (Below – Not completed during setup)

Delivery capping per visitor

The optional Delivery capping per visitor fields for a campaign allow global, campaign-wide delivery caps to be set:

Limit campaign views to (in total): If set, then iNADS Adserver will not show more than then specified number of banner impressions (across all campaign banners) to a given visitor, across all sessions.
Limit campaign views to (per session): If set, then iNADS Adserver will not show more than then specified number of banner impressions (across all campaign banners) to a given visitor, across a single session.
Reset view counters after: If set, then the limitation counters for the above options will be reset after the specified time. This allows campaigns to be limited to (for example) no more than 25 views per day, by setting a campaign view limit (in total) of 25, and setting the reset view counters to 24 hours.
Cookies: iNADS Adserver uses cookies to track delivery caps. By default, campaigns with delivery capping options set will not be displayed to a visitor on the first impression (as it will not be known if a cookie can be set), and thus campaigns with delivery capping options set will not be displayed at all to visitors with cookies disabled. Setting this option to allow showing capped ads if cookies are disabled will allow campaigns with delivery capping options set to be shown to such users – but will, as a consequence, allow unlimited views.

Miscellaneous

The optional Miscellaneous fields:

Hide the advertiser and websites of this campaign:
Companion positioning: When enabled, iNADS Adserver attempts to display banners from this campaign together in all zones on a given web page, whenever possible, rather than showing just one banner from the campaign in a zone on a web page along with a banner from a different campaign in a different zone.
Comments: A free-form text area to record notes that may be relevant about the campaign.

Save Changes

Once you have filled out the required fields and set any optional values, click on Save Changes to create the new campaign. You will be returned to the Campaigns page, where you will be able to see your newly created campaign.

Editing a Campaign

Edit an existing campaign to update the campaign details.

You may need to change the details for a campaign from time to time, such as to change the status, extend the campaign to run for a longer period if time, or to cancel a campaign and end it immediately.

To edit an existing campaign, go to Campaigns > Edit Campaign:

Campaign Settings

If necessary, use the drop down menu to select the appropriate advertiser, and then click on the appropriate campaign name. This will take you to the Campaign Settings screen.

Update, Save Changes

Here, you can update any of the details of the campaign. Click on Save Changes to save your changes. Below we have listed the details of what can be changed in the campaign settings.

Campaign Settings
- Zone Status
Creatives
Geo-Targeting
Frequency
Linked Zones
Properties