The boomerangs are set to 8 seconds (which are 2 seconds longer than Instagram boomerangs) , when the video is posted on social media the 8 second videos, loop multiple times over creating a seemingly an endless loop.
Example: https://www.instagram.com/p/BzwH8bZFqEz/
The 8 second videos also allow us to intelligently compress the video file so it’s not large to deliver via email without any blockage.
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